Do

• Be passionate
• Hire the best people
• Know what your USP is
• Share your knowledge
• Ask for opinions
• Publish feedback
• Promote yourself visually
• Stay calm

Don’t

• Go over the top with your spending
• Do the same as everyone else
• Grow too quickly if you’re an SME
• Ignore feedback
• Be in it only for the money
• Go into an area you know nothing about
• Be too laid back about about research
• Forget to network